Google webmaster is one of the most powerful ranking and traffic analysis tool on the earth. Some company do need you Google webmaster experience to be a manager I am not use Google webmaster tools a lot, could be 4 months ago, I do found two interesting places in Google webmaster tools. 1. why sometimes your ranking is not same with Google list? when you search traffic>search Queries , this tool will list all your website's ranking, but there is a thing i am feel confusing, the ranking they list is not same as Google tell me. Which one is true? To be honest, most of ranking is lower than reality, but some of them do much higher than yours. I have a queries " housewares " list on first page today, but the number show on GW is 13th, there is a " clean supply ", ranking on Google could be 60th, but GW say is on 4th! When i check this out and I find these is a image indexed by Google, and the whole module is ranked 4th, this is the reason why Google webmaster say that. In general, GW is great tool to help you find any queries list on Google, But please remember one thing, Google ranking changed almost any time. So, the webmaster tool shows a general ranking about your